Printmaking, Networks & the Power of Artist-Infraestructure

The Importance of Showing Up: Building Community in the Art World

Insights from gallerist Blake Zigrossi on how to cultivate a healthy art community.

No Trust Fund, No Problem: How Artist Maria Gurikhina Built a Sustainable Art Career by 25

A conversation on strategy, community, work-ethics, and building an art career without privilege featuring printmaker & gallerist Maria Gurikhina.

The Artist Ally Atlas Is Live!

A new way to explore our maps, allies, and tools — all on Beehiiv

Walking the Living Ecosystem of Barcelona’s Art Scene

Notes from the field — what our first Art Quest revealed about Barcelona’s creative ecosystem.

No GPS Needed. Just the Artist Ally Maps

Curated guides to Barcelona’s creative ecosystems — by medium, neighbourhood, and practice. Exclusively available for subscribers 🔐

Meet Our Allies: The Artist Ally Circle in Barcelona (and Beyond)

Fast-track print services, discount at artist-friendly hostels, and inspiring galleries — our Circle connects you with trusted allies to land in Barcelona’s art scene on the right foot. Exclusively available for subscribers 🔐

After the Fair: Building Bridges, Not Booths — Reflections on SWAB 2025

From gallery walls to shared airwaves, this year’s SWAB celebrated collaboration and set the stage for Artist Ally’s first Scavenger Hunt!

This Week in Artist Ally: From the Forest to the Fair

From Tai Chi in the forest to the buzz of SWAB – October is full of movement and connection.

What’s Next: Mentorship in Nature + SWAB Art Fair Giveaway

Mentorship in the forest, art in the city — and your chance to join us at SWAB 2025 🎟️

Welcoming People In: Things to Consider on a Studio Visit

A Gallerist's Informal Guide to Studio Visits

Beyond Words: How Language Shapes the Way We See Art

Artist Mentor XAV on Kaspar Hauser, Semiotics, and Expanding Your Perception

Sottobosco Arts Residency: Nurturing Emerging Artists Through Nature & Mentorship

Written by Chiara Signorelli from Sottobosco

Hospitalet’s Cultural Network Map

Charting Barcelona’s other art neighbourhood — where creativity finds cheaper rent, bigger walls, and a world of new connections

Getting it Just Right: How to Price Your Artwork as an Emerging Artist

A Gallerist's Informal Guide to Artwork Values

The 5 Ps of Marketing — A Pocket Spellbook for Artist Strategy

What they didn’t teach you in art school (but should’ve tattooed on your arm)

The Artist’s Funnel: Turning Awareness into Loyalty

Why Your Art Buyers Don’t Come Back — and How to Fix It

Shoot, Print, Connect: The Artist Ally Photography Map

Where to print, exhibit, and sell your photography in Barcelona—especially for immigrant and refugee artists.

Part II: Beyond the Canvas; Building an Artist Brand in the Digital Age

Lessons from Mentor XAV & Artist Daniel McAuley

Rise to the Top: How to Get Noticed by Art Galleries

A Gallerist's Informal Guide to Putting Yourself on Gallery Radars

Part I: The Art of Paying Attention

Spontaneous Encounters in Poble-Sec